Our client, Kiinteistömaailma, is the largest realtor company in the Nordics. One of their secrets to success is their recognizable branding, and because so many of their real estate agents consistently create and publish branded marketing content (read more).
Perhaps one the reasons you prefer working under a known real estate company and a broker, is that you don’t want to build your own brand from ground up.
Maybe you think you chose the large company instead of putting up your own shop is because you don’t care about branding that much that you’d like to build your own.
In reality, you probably chose the broker company for their great branding, and what it represents for you and your potential customers.
If you are a broker, we know you care about branding, and now it’s just time to get all of your agents creating more personalized branded content.
Branding Matters, It Helps To Sell More
We surveyed three hundred marketing professionals (in May 2022), and 97% said branding is important in visual content.
50% said having consistent branding is one of the key factors for their content marketing success. The same applies to real estate industry marketing.
What Real Estate Branding Can Do For You
A strong brand builds trust.
Building trust with your customers is a key element for success in real estate business.
Branding evokes feelings.
When someone is buying their home, they often even make the purchase decision with the “feeling” instead of only logic. Brand gives you depth, and home buyers already know what kind of feelings and results to expect when they start working with you.
Brand builds loyalty.
People want to be part of your company’s brand experience, and when they feel they are cared for, it builds loyalty. Building loyalty is not only important for them to return the next time they are purchasing or selling a home, but that they will mention your name for their friends too.
Branding makes you memorable.
Most importantly, your brand sets you and your company apart from the other real estate professionals in your area.
“One major thing to pay attention to right now is your overall brand image. Your brand is one of your most important ways to stand out in the world of digital communication and leveraging is like a low-hanging upper hand.”
Jaakko Manninen, co-founder, CTO, Tumplate.
The Risks Of Not Caring About Branding
Not caring about branding is like saying you don’t want
- to stand out
- to sell more
- to build trust
- people to remember you
- your potential buyers to have positive feelings about you
- to have loyal customer base that recommends you for others.
What All Is Included In Branding
Visual branding in a nutshell consists of a logo, a color palette, typography (specific fonts) and your real estate agent headshot done in a certain way.
Branding also means much more.
It can mean anything from having your signature house scent at house showings, always bringing a fruit basket for house buyers, or using a specific way to style and photograph properties. Branding includes the tone of voice how you speak to your customers, and your personality. Even how you dress at work are part of your personal brand or the brand you represent as a real estate agent.
Branding entails all of the different ways you stand out from the competitors, and what helps people to trust you more, and remember you better.
And yes, ultimately, wanting to do business with you.
Unified And Utilized Broker Branding
Does the brand give a feeling of “safe” or “exciting”?
Does the branding voice out affordability or luxury?
Do you do business in a way that you take time with each customer, or is speed your biggest competitor edge?
While you want to appeal to a large group of customer base, they will choose your brand over another because your brand aligns with their needs. (“I want a trustworthy agent who can help me sell my luxury apartment fast.” or “We need someone who is willing to take time to find us the best deal in the neighborhood we can barely afford.”)
The company/broker brand and real estate agent’s personal brand should complement each other.
When working under a broker with a good brand, why not just utilize the broker’s good brand when it comes to visual branding?
The more prestigious broker brand, the more important it is that the brand stays consistent; the consistency benefits both the broker and individual real estate agents.
A good brand is consistent, recognizable, and also fairly easy to stay on brand and understand.
Setting up your visual identity and branding once is not enough. Your brand needs to shine day-to-day.
That’s why it’s important that individual real estate agents understand not just the benefits of branding, but also how to use the brand.
The brand guidelines should include specific rules how to use the brand. A unified brand look for all real estate agents in the chain brings credibility and increases house sales for the entire chain.
It can be extremely helpful to give tools like Tumplate for your entire team of real estate agents. It ensures that the branding in visual content stays consistent, under the brand guidelines, and that creating marketing content is easy and fast to everyone.
Introducing Tumplate For Real Estate Agents
When you are ready to harness the power of your entire team of real estate agents to create brand-specific, flexible, and dynamic marketing content across all channels, let’s talk, maybe Tumplate can help.
“Real estate agents have a constant need to produce marketing content, and it all should have the recognizable branding. With Tumplate, your brand remains under control, and individual real estate agents cannot choose for example wrong fonts or old logos. In busy everyday life, fast content production is extremely important.”
Joni Koukku, Head of Sales, Tumplate
Tumplate makes it extremely easy to create moving content and animated videos - even without editing skills. Video content works the best in social media.
Some of the other benefits of Tumplate include the ability to automatically resize each piece of content immediately with one click to different aspect ratios.
Real estate agents can publish much more content for multiple different marketing channels, much faster.
Tumplate lets you control the brand consistency even when you unleash an entire team of real estate agents.
We have even created a simple way to create animated video content, just by entering a few variables into an easy form, without ever even seeing an editing tool.
Stand out from your competitors, and start creating more branded content that gets your sales up.
Contact us now or book a demo.
