Tumplate is an easy-to-use editing software for branded content. Read frequently asked questions about Tumplate and book a demo when you are ready to give it a try. For more content marketing tips, subscribe to our newsletter.
Problems in marketing content creation:
- Not enough skilled people.
- Branding doesn’t stay consistent.
- Not enough time to create content.
- The approval process takes too long.
- Not enough marketing budget to make enough content.
- Too many tools and not everyone knows how to use them.
- Our content volume needs are just so high, feels almost impossible to do it.
- The content is done in silos in different departments or for different channels.
- Too many marketing channels, and need for optimized content in different aspect ratios.
- Not good enough tools to create the quality of content we want with the resources we have.
Let’s break these down.
17 Marketing Challenges Tumplate Solves
Challenge #1: Too many people are creating content.
Multiple people are creating branded content, and it's challenging to keep the brand looking consistent. Collaborating and coordinating with cross-functional teams can easily derail branding.
Solution: With Tumplate, your company gets custom-designed Tumplate themes that will be the same for everyone in your organization.
This way you get better brand control, and brand managers can control the visual branding, no matter how many teams or people create content.
Challenge #2: People get too creative, and they are not even designers.
People get too creative, and the visual branding doesn’t stay sharp or consistent. You want people to be creative with their marketing content ideas, not the visual design and branding.
Solution: Unlike many other editing tools, Tumplate does not reward extra creativity when it comes to branding. All brand elements are locked in the editing tool.
Individual users can not change brand elements. For example you can lock the size or the positioning of the logo or other brand graphics. The text will always be done in brand-approved fonts. The logo will always have the correct safe space around it. The brand colors will always be accurate. The animations are always consistent and pre-approved.
Challenge #3: People don’t know how to create branded content.
Even when you have brand guidelines, it can be challenging for some people to create branded content.
Solution: Even people that know nothing about branding or your brand guidelines can create content that looks professional, and on-brand with Tumplate.
You don’t even have to share brand guidelines with everyone if it’s challenging to get everyone to follow them. With Tumplate, every piece of content is correctly branded.
Challenge #4: People don’t know how to use editing tools.
Learning to use the most common design tools professionally can take years, and it can limit how many people in your team create content if only the ones with design skills can create visual content.
Solution: Tumplate does not work like traditional content editing tools and it is customized for your brand.
The editor is customized for your brand, and the only thing the user needs to change is the copy text and possible images or video content. They start creating content on a ready-made template, and they don’t have to worry about learning to design.
When you purchase Tumplate, we will teach your entire team how to use Tumplate. Because the web application is so easy to use, it will only take two hours to master using it.
Challenge #5: Designers are wasting time, resources and their talent in simple image resizing work.
You have a limited amount of designers who master the design tools, and then instead of them doing critical design work that only they can do, their time is wasted on simple image resizing work or adding branding to images or making other simple designs. Talented designers and expensive design tools often have a lot of wasted potential.
Solution: Let your designers do work only they can do, and everyone else can create simple branded content with Tumplate.
Free your graphic designers time for something more important than simple resizing work, and you will get better marketing results, and probably keep your designers happier too. Tumplate will automatically resize the created content in all aspect ratios, so there is no need for anyone to waste time in getting the content optimized for all channels.
Challenge #6: We’d like to publish more content, but creating content is too expensive.
Any way you look at it: creating content is too expensive. Either it’s hiriging more team members and creating it in-house, or the cost of outsourcing is too high, and you just can’t purchase all of the content you’d like.
Solution: You pay a monthly or annual license fee for customized Tumplate, and you can get thousands of pieces of content. The more you use Tumplate, the lower the piece per content gets.
Optimize the content production in a way that your marketing budget goes into creating the best ideas, not into amplifying that one idea and making content for all channels. You can generate more ideas, when you automate part of the content production process with Tumplate.
Challenge #7: Working with external marketing agencies is limiting, and we wish we could do more with them.
Your agency does great work, and you wish you could order more content from them, but it’s too expensive. When you want small changed or repurpose old content, there is always extra fees and the turn around times are too long. It’s expensive and sometimes not fast enough to optimize all content for our needs. We don’t want to give up on our agency, but just wish there was a way to optimize the work process and get more content.
Solution: Even if you use a marketing agency for creating content, they can use Tumplate to do more faster and cheaper.
That way you can make small changes to content yourself and maximize the content output volume, even if you outsourced the initial creative ideas and design. Both your agency and your in-house team can use the same Tumplate to ensure brand consistency. Content can be produced much faster pace, for lower cost.
Challenge #8: It’s impossible to scale content production for all channels/locations/languages/reps etc. when we need so many versions of it.
Multiple brands, locations, representatives, stores, languages. Handling the content for the main brand is one thing, but when you have to create customized branded content at scale for all of your needs, it feels impossible. Talk about multiplying the challenges!
Solution: Scale high-quality branded content with Tumplate. You control the branding and the themes, and then individual teams, locations and people can use Tumplate to create branded content.
We can even create automated integrations that help you to create content faster. This makes it possible to create even hundreds or thousands of pieces of content fast. For a low monthly fee, not draining your entire budget.
Challenge #9: Our digital tool stack is not good enough to start integrations to create high-quality content at scale.
Maybe you are using programs like PowerPoint to design marketing content, or you don’t have many tools to help you to scale the content production. Maybe you think you need to have a highly sophisticated tool stack in order to create an automated workflow with Tumplate. You don’t.
Solution: You don’t need many digital tools in order to scale. You can use Tumplate with or without any integrations.
What tools do you have now? Creating good quality branded content does not necessarily mean you need all of the tools possible.
Tumplate is an easy-to-use visual content editing tool that creates high-quality images and video content, and most of our clients only use Tumplate as an editing tool, and are not utilizing the digital integrations yet.
Less tools is not necessarily a bad thing. We will customize Tumplate for your specific needs, and we can even build in a social media scheduler for you, right at Tumplate.
Challenge #10: We already have specific digital tools we use, it’s difficult to add on a visual design tool to existing technology stack.
We get that, not many visual design tools can be integrated into existing content management system.
Solution: Tumplate can be custom-designed for your needs and to your existing digital tools. We can connect your a product feed, a content management system, image and asset bank etc. with Tumplate.
We help to make your tech stack shorter, not longer.
Challenge #11: We already have too many tools and not everyone knows how to use them.
We already have multiple content tools, both visual design tools and management tools, and our team has hard time keeping up and knowing how to use them all. The last thing we need is another tool that nobody knows how to use.
Solution: Easier tool that you learn to use in two hours. Automated integrations.
It’s OK that everyone in your marketing team isn’t a tech expert. Tumplate is so easy that anyone can learn to use it, and you might be able to eliminate some other tools by switching to Tumplate. We can build integrations that make some of the process automated, making it even easier.
Our onboarding process typically takes two hours in a form of two webinars. Most users learn to use Tumplate in two hours or less.
Challenge #12: We simply don’t have enough time to create more content.
Our team is already stretched as it is, we don’t have time to create more content even if we wanted to. Most likely a new tool won’t give us any more time. Someone would still have to use the new tool.
Solution: Tumplate can help to optimize your content creation process, and by removing some of your tasks completely, you will have time to do what’s most important. We can also create the content for you.
Tumplate is much faster content editing tool than other visual editing tools. We also offer Content As A Service, and you get ready-made content delivered to your content bank or even scheduled directly on your social media channels. We got you.
Challenge #13: We would do more timely reactive content, but the design and approval process takes too long.
It’s challenging to do content fast and react to market situation, trends or customer needs. We have multiple team members like a manager, copywriter, designer, social media manager to coordinate with the content production or we use an external agency, and usually the moment has already passed before the content is ready, approved, and ready to be published.
Solution: With Tumplate you could have an idea on the morning and have it published by noon.
Tumplate is already branded and it’s easy to create different kinds of content with it even fast. Anyone in your team could mock up the initial idea for the content on Tumplate and send it immediately for the team to see and for approvals. You can either comment on the design, or you can open the content in the editor and easily make the needed changes, and mark the content approved.
Challenge #14: The content is done in silos in different departments or for different channels.
We have different departments that make different content. Sometimes it makes managing the brand difficult, when the teams have different budgets, different content goals, and even different tools.
Solution: We can create different Tumplate themes for marketing and communications teams or other departments for specific needs. They can be managed centrally if needed, but more importantly, they are consistently branded.
We also have clients that use Tumplate only for specific teams, and the themes are planned for very specific content needs.
For example, a HR team could be using Tumplate to create recruiting posts for social media, or internal communications team can use Tumplate to create content for factory floor or office digital displays for employee communications.
Challenge #15: We just paid for expensive brand renewal, and now need to get the new brand in use as fast as possible.
Brand renewal process can take a long time. And once the new brand is ready, you want to show it immediately everywhere. It can take ages to update all existing themes, tools and image banks.
Solution: Many of our clients have bought Tumplate at the same time as they’ve done a brand renewal or brand refresh. It is the fastest way to get everyone using the new brand in a cohesive way.
You paid a lot for the brand renewal, now get the best ROI for your visual brand by making sure all of the content is well branded.
Challenge #16: Adapting content strategies to (new) platforms is painful.
There are new content platforms launching all the time. And the existing content platforms keep changing their algorithms and even which type of content and which content aspect ratios perform the best.
Solution: Leave the optimizing for Tumplate. We can customize the editing tool to create content for any size and almost any format. Even ads.
What ever the aspect ratios are needed, we can customize your Tumplate in a way that you can create optimized content for all of the platforms you want.
Challenge #17: Maintaining brand consistency in all of our visual content is difficult.
For many of the reasons already listed, or for any other reason, maintaining brand consistency can be extremely challenging. Consistent branding can mean even a 23% increase in revenue, but you only dream you could have high-quality branded content.
Solution: Tumplate.
Are you ready to test drive Tumplate? Get a free trial or book a demo, and let's go!
