Digital signage has become a cornerstone in real estate, serving as a powerful tool for both internal communication and customer engagement. However, the complexity gets real when you need to update multiple channels regularly, adhering to branding guidelines without the luxury of an in-house design team. Traditional design-centric workflows often lead to time-consuming processes and inconsistent brand representation across various platforms.
Here are some practical content production tips to keep your content rolling out
Content Production Schedule: Develop a schedule for content production that defines the content intended for different channels and their publication dates. This ensures that the content is always up-to-date, and resources are not used unnecessarily. On top of this basic schedule, you can confidently build target publications, even on a tight and fast schedule.
Community Content Production: Utilize the internal expertise of the real estate organization and encourage agents to participate in content production. For example, you can organize training sessions or workshops to share tips for effective content production.
Outsourced Content Production Service: If resources are limited, consider outsourcing content production. You can hire freelancers or use services such as Fiverr or Upwork to find affordable but high-quality content producers, although these also require time and resources.
User-Generated Content (UGC): Encourage customers, property owners, and other stakeholders to share their own photos and experiences with their properties. This creates authenticity and facilitates content production while engaging the audience.
Collaboration with Other Offices: Participate in collaborations with other real estate agencies to share content and reduce the content production pressure on individual offices. Such network collaboration can also bring new perspectives and ideas.
Channel Awareness: Plan carefully how and when you use different social media channels. Each channel has its own audience, features, and aspect ratios. For example, Instagram may work well for sharing visually appealing property images, while LinkedIn offers the opportunity to share professional content and network.
Collaboration with Local Influencers: Consider collaborating with local influencers, such as local bloggers or social media personalities. Their follower base can bring additional visibility, and, most importantly, collaboration can ease content production.
Renewable Content Concepts: Develop sustainable and renewable content concepts that can recur regularly. For example, a weekly "Property Tip" or a monthly "Behind the Property" series can provide continuous and anticipated content.
Utilize User Feedback: Request feedback from customers and followers on the content and use it to improve future publications. Customer comments can provide valuable information about the type of content they truly want to see.
Explore AI-Assisted Content Production: Experiment with AI-based tools that can help you quickly create high-quality content. For instance, image processing programs can automate the editing and optimization of images for various channels.
While the content production tips outlined here provide a solid foundation, incorporating Tumplate into your arsenal brings an additional layer of efficiency and sophistication. Tumplate's versatile features align seamlessly with the recommended practices, offering real estate agents a comprehensive solution to the challenges of creating engaging and consistent content across diverse channels.
Benefits of Tumplate for Real Estate Agents:
1. Versatility in Channel Customization:
Tumplate's automated layouts enable you to create content that seamlessly fits window displays, lobby screens, back-office displays, and social media channels, all from a single content input. Say goodbye to the hassle of adjusting dimensions for each platform manually.
2. Adaptive Video Lengths:
Tumplate's automation reacts to your specific content needs, offering different video lengths tailored to match the requirements of each channel. Whether it's a quick snippet for social media or a more extended presentation for the lobby, Tumplate has you covered.
3.Consistent Branding:
Maintain brand consistency effortlessly with Tumplate. The tool's intelligent automation ensures that your content aligns with franchise branding guidelines, eliminating the risk of visual discrepancies across different channels.
4. Effortless Content Creation:
Tumplate's user-friendly interface empowers your team members, regardless of their design skills, to create captivating, in-motion content. This not only saves time but also fosters a culture of creativity within your agency.
Effective communication is the key to closing the deal. Tumplate offers a transformative solution to the challenges faced by real estate agents in creating on-brand digital signage content for diverse channels. By streamlining the content creation process and automating layouts, Tumplate empowers your team to deliver consistent, eye-catching messaging across window displays, lobby screens, back-office displays, and social media. Elevate your digital signage game with Tumplate, where brand consistency meets user-friendly innovation. Revolutionize your real estate communication – one pixel at a time.
Join the league of real estate professionals who are optimizing their digital signage with Tumplate – because your first impression should be nothing short of extraordinary.
