It's essential to constantly test and validate your channels of communication and find the most engaged audiences for your brand.
It's better to take those platforms as a point of focus instead of trying to win them all, especially if your resources are limited. For this, it's essential to make sure your data is on point so that you can focus on the audiences that matter the most.
Due to changing audience behavior and platform preferences, paying to push your posts is not making as much sense as just a year ago.
The field is so wide and scattered that you'd have to cast quite an expensive net.
Right now you're best off with an amazing content plan and a steady flow of fresh or remixed content that will keep the algos happy and the audience engaged and some standard paid advertising either on Google Ads platforms or collectively on your top social media platforms.
Sure, boosting is not completely out of the game, but a lot of professional marketers are reporting issues with Meta's and TikTok's policies and just plain reach that they get with paid boosts.
Unless you've got an open budget, it's wiser to post a lot and push the organically well-reacting posts with some paid love.
With Tumplate, you can create almost unlimited amounts of different variations of your content, so you can easily start testing what exact format and edit performs the best for you.
