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13 Marketing Trends for 2023
- Values-Based Marketing
- Diversity, Equity, and Inclusion
- Employee Branding
- Rise of Privacy
- Blockchain in Marketing
- Publishing More Content
- Importance of Branding
- Video Content
- Audio Content
- User-Generated Content
- Metaverse
- Web3
- Marketing Automation
Human-Centric Marketing Trends
The better you know and treat people, the better business results you get.
Values-based consumers are in the driver’s seat of major changes in the economy, and the biggest winners are the brands that are not afraid to show their values.
Conscious customers (B2C or B2B) also want to see diversity, equity, and inclusion, and they prefer buying from companies that show diversity in their marketing.
According to studies, diversity and inclusion strategies also drive the company's revenue, and are an important aspect of employer and employee branding.
Happy employees also keep customers happy, and your own team could be your biggest marketing asset.
Consumers are demanding more transparency from brands, but they are also demanding their privacy. Make sure you are checking how you are collecting first-party data to move away from third-party agencies. Don’t worry - consumers want personalization, so they know they have to provide you with data in order to get it.
Perhaps surprisingly, we listed blockchain technology as a human-centric marketing trend. Blockchain offers one solution for the added customer privacy, and simultaneously this technology will also significantly improve the way brands can be more authentic, transparent, and respect customers’ data. That’s indeed human-centric.
Content Marketing Trends
Over 93% of marketers would post more content if they could according to our survey. The companies who already post large amounts of content successfully shared some insights into what’s working for them.
The more content you post, the more important a good strategy, and managing strategy and managing the brand becomes. Video content becomes even more important, and most companies have a content mix that also included audio content and user-generated content.
Trending Marketing Technology and Web3
One of the biggest trends currently is using AI to write marketing content, and creating marketing images via AI is on the works as well.
Metaverse definitions vary, depending on who you ask. Some say it’s a virtual world, accessible by things like VR goggles, and some say it’s definitely not a virtual place where you go.
One explanation is that the metaverse is a new way for people to connect in blended virtual and augmented reality environments. It is more community-driven than the current company-driven model of social media.
Web3 is the next generation of the internet. Marketers need to know the basics of web3, cryptocurrencies, metaverse, non-fungible tokens (NFTs), and decentralized applications, and be ready to adapt their strategies to fit the web3 landscape.
The consumer is in control in web3, and brands need to think of ways how to participate in new virtual platforms and learn to play by new rules.
Tumplate Let’s You Automate Content Production for All Platforms
Companies with successful content marketing strategies are more likely to use automation tools when content volume goes up. Automation enables content production at scale.
Tumplate’s customers produce large amounts of content and the content volume comes from two different aspects: content from multiple users or content of large amounts of products/messages. We can automate different aspects of the content production workflow, and the brand stays intact.
Most notably, Tumplate automatically creates the content in multiple different aspect ratios, for all platforms. That’s right, you create a message once, and with one click, you resize the same message to fit all of your chosen aspect ratios.
Your multichannel communications have never been this easy.
When you are ready for the content revolution, let’s talk about your company’s content needs. Book a demo now!
This post is an overview of the Human-centric Automation and Other Trends You Need to Know for an Impactful Marketing Strategy For 2023 e-book written by Katja Presnal, CMO of Tumplate. Download the entire report.
