Successful marketing is a constant art of balancing short-term trends with long-term strategic goals, and figuring out the best ways to use technology without losing the human touch.
For example, in our survey with 300 marketing professionals, 93% of marketers said they would publish more content if they could. At best, publishing more content helps to meet all of your marketing KPIs while building customer loyalty, increasing brand awareness, and even changing the world. At worst, automated spammy content published by bots only adds to the noise.
This takes us to a question: should marketing be more human-centered or automated?
We believe in human-centric automation.
Downloading this marketing report helps you to be more equipped to navigate in a market situation where we need to focus more on personalization and stop treating people just as consumers, while also learning to use automation, AI, and other technologies in a web3 environment.
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