We wanted to understand the challenges marketing teams face in terms of not being able to publish as much content as they’d like, and hear the solutions what have worked for getting better content marketing results.
The Most Common Content Marketing Pain Points
Identifying the most common paint points in content marketing is the step one for improving the results.
Here is a more detailed breakdown how marketing professionals in our survey answered what their biggest pain points are:
- Lack of good content ideas (43.2%)
- Lack of good content strategy (40.80%)
- Not sure how to get good results (28.8%)
- Can’t always produce good quality (24.5%)
Many lack resources for content marketing:
- lack of skilled people (38%)
- not enough marketing budget (20.4%)
- not good enough tools (20.4%)
- takes too much time (32.4%)
How Are Companies Getting Better Marketing Results with More Content?
According to the surveyed marketing professionals the companies that are able to publish more content and get better results do have some commonalities.
Video becomes even more important, as it performs the best on most channels.
The content is either more likely to be produced by external agencies OR the companies have more strict control and bigger internal team, but not as many mixing both internal and external teams creating content. In many organizations, more members of the entire team is involved in the content creation.
The more content you post (and the more people you involve), the more important a good strategy, and managing the brand becomes.
The importance of consistent quality, publishing more consistently and having brand consistency grows as the volume goes up.
Companies are more likely to use automation tools when content volume goes up. Automation also helps with the consistency.
Even companies that publish a lot of content still say they would publish more if they could because they see the ROI in high-quality content.
Tactics That Help Content Marketing to be More Successful:
- Having consistent branding in our visual content (49.81%)
- An increasing quantity of content and publishing more consistently (43.24%)
- Creating more video content (41.31%)
- Improving quality of content (37.45%)
- Trying new content distribution channels, for example TikTok (37.45%)
- Using automation tools to make content creation faster (16.22%)
With Tumplate’s technology, creating more brand-consistent content is actually the easy part.
Tumplate is always custom-built for your brand, and it always stays on brand - even when you create new content on the go, or you have hundreds of team members creating content. Tumplate won’t shoot brand videos, but it offers an easy way to make animated videos, or add branding to your video content.
What are you waiting for? Book a demo now, and contact our sales team to hear how we can help with your content production needs.
