Here is a guide to help you optimize your content marketing results from different social media channels.
Note: these are recommendation averages from multiple social media experts and content scheduling tool companies. You don't have to be present on all social media platforms, or focus on all of them. We recommend that you pick at least one of two platforms where you do post the recommended optimal "best" amount of content.
How Often to Post on Facebook?
Posting too frequently on Facebook can result in decreased engagement and even harm your reach. The ideal frequency for Facebook is one post per day or at least 3-4 times per week. Make sure to post at different times of the day to reach different audiences.
Bare minimum: once a week.
Better: 3 times a week.
The Best: once a day.
How Often to Post on Instagram?
Instagram is a highly visual platform that is ideal for sharing photos and videos, and the best is if you alternate content types. Posting too often on Instagram can result in fatigue and lower engagement. The ideal frequency for Instagram is to post once per day on the feed, or at least 3-4 times per week. Instagram's algorithm favors accounts that post consistently and engage with their audience, so don’t forget to comment and reply to comments. Instagram Stories is a faster
Instagram Feed:
Bare minimum: once a week.
Better: 3 times a week.
The Best: once or twice a day.
Instagram Stories:
Bare minimum: once a day.
Better: 3 times a day.
The Best: 5+ times a day.
How Often to Post on TikTok?
TikTok is a highly popular video-sharing platform that has become increasingly important for social media marketing. To maximize your reach on TikTok, it's recommended that you post at least once a day, but no more than four times a day. The platform's algorithm prioritizes content that's engaging, so it's important to create high-quality videos that resonate with your target audience. Using popular hashtags and participating in trending challenges can also help increase the visibility of your content.
Bare minimum: once a day.
The Best: 3 times per day.
How Often to Post on LinkedIn?
LinkedIn is a professional networking platform that is most active during business hours. For optimal results, it's recommended to post 1-2 times per day during weekdays. Make sure to share valuable and informative content that is relevant to your audience, and encourage your team members to engage with the content too.
Bare minimum: once a week.
Optimal: every business day.
How Often to Post on Pinterest?
Pinterest is a visual discovery platform that's ideal for promoting products and services and how-to content. Unlike other social media platforms, Pinterest's algorithm rewards consistency and frequency, so it's important to maintain a regular posting schedule. Creating visually stunning pins and optimizing them with relevant keywords can also help improve your visibility on the platform.
Bare minimum: once a day.
Better: 3 – 5 Pins a day.
The Best: 10-25 Pins a day.
How Often to Post on Twitter?
Twitter is a fast-paced platform. For good results, it's recommended to tweet 3-6 times per day, spaced out between the morning, afternoon, and evening. You can also tweet more frequently if you have breaking news or are participating in a live event, and especially if you engage with your audience.
Bare minimum: once a day.
Better: 3 – 6 tweets a day.
The Best: 15 tweets a day.
How Often to Post on YouTube?
YouTube is a video-sharing platform that is highly popular among younger audiences. For optimal results, it's recommended to upload 1-2 videos per week, and each video should be at least 10 minutes long. Consistency is key on YouTube, so make sure to create a content calendar and stick to it.
YouTube:
Once a week.
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However, posting on social media is more about quality than quantity. It's important to post regularly to stay in touch with your audience, but the quality of your posts is always more important than quantity.
Why is Tumplate great for social media marketing managers?
Social media managers can easily create high-quality digital content fast for multiple different channels. You never have to start designing, only to focus on the message you want to say, Tumplate takes care that your design and brand always looks good. Scaling your social media content production gets so much easier with Tumplate.
Questions about Tumplate answered here.
