Cloud technology maintains its growth and dominance in the field. Cloud technology experiences robust growth, taking control of the industry by offering benefits such as content management, scalability, flexibility, content scheduling, and automation. Most industry players provide cloud technology solutions that can also integrate content production tools like Tumplate.
The Artificial Intelligence Revolution in Digital Signage
Artificial Intelligence (AI) can help digital displays become intelligent and personalized. For instance, imagine a digital display in a store using AI to identify customers and their typical purchases. Instead of displaying the same content to everyone, the display can suggest personalized products that visitors typically buy. AI makes digital displays more personalized and approachable.
The trend of AI content production also has the potential to revolutionize the Digital Signage industry by bringing personalization and efficiency to content creation and management. Companies quick to adopt AI are likely to remain competitive, offering more appealing and targeted communication through their digital displays.
Interactive Displays Enable Self-Service
Interactive displays, such as touch screens, are on the rise. Various familiar touch screen technologies allow users to engage with content independently. Interactive displays have become common in parking lots, self-checkout counters, and corporate lobbies.
One established way of leveraging interactivity is using QR codes, allowing companies to provide direct access to online content, engage customers with exclusive offers, simplify event registration, digitize menus for contactless experiences, or gather valuable feedback through surveys.
However, the growth of interactive devices may be slowed down by the high cost of touch screen devices, despite increasing demand for both devices and content.
Bubbling Under
Sustainability and Energy Efficiency:
Global emphasis on sustainability extends to digital displays. Energy-efficient displays, the use of recycled materials, and environmentally friendly practices may become more prevalent. In Finland, a focus on environmental responsibility could influence the development of these trends.
Integration with E-commerce:
There is a growing global trend of integrating digital displays with e-commerce functionalities. In Finland, where e-commerce is strong, digital displays can increasingly act as bridges between physical and online shopping experiences.
Harness the Trends with Tumplate
Our user-friendly platform, combined with innovative features, aligns with the trends shaping the industry. Join forces with us to enhance your digital display and self-service infrastructure. Book a free consultation today, and let's find the best content production solution for you.
