Designing Digital Signage Content
When designing content for digital signage, it is crucial to ensure text and visual elements remain legible across various screen sizes and resolutions. This consideration is particularly important for digital signage and other screens viewed from varying distances.
Maintain consistency by designing content in the correct ratio, typically 16:9 or 9:16. Ensure the appropriate display resolution for clear visuals. This is especially important when discussing LED light walls and other large digital signage surfaces, which have become increasingly common in office and public spaces.
Adherence to brand guidelines is critical across all channels, including digital signage. We sometimes forget that our brand is experienced in fragments, and each of those fragments needs to be brand coherent for passersby to recognize us, their friend, the brand. Consistency in brand representation fosters recognition, ensuring that viewers can easily identify your brand regardless of where they encounter it.
Enhancing Visibility and Engagement
To enhance visibility, maintain a high contrast between text and background. Avoid clutter by delivering simple and concise messages, as excessive information can overwhelm viewers, particularly in fast-paced environments. Adjust the length of your content based on the screen's location. In areas like elevators, public transportation, and lobbies, where people pass through quickly, opt for brief content lasting less than 30 seconds, ideally closer to 10 seconds.
For locations with mid-term viewing durations, such as shopping malls, where shoppers take short breaks, waiting areas in healthcare facilities accommodating patients with slightly longer attention spans, and gym and fitness centers, where individuals spend a moderate amount of time on equipment, create content that aligns with this timeframe.
Consider long-term viewing periods in places like airport lounges, where travelers have more time, and corporate lobbies, catering to visitors in corporate environments. Entertainment venues, like movie theaters, offer opportunities for extended viewing, especially during pre-show content before the main event. Experiment with diverse words, formats, lengths, and actions in your calls to action (CTA) to enhance effectiveness. To prevent viewer fatigue and sustain interest, regularly update and rotate content.
Designing for the Audience and Environment
When designing for digital signage, consider the audience and location. Ensure that words and images are easily visible on the screen. Use colors and fonts that align with your brand. Change content frequently to maintain interest, prioritize important information, and keep it concise. Consider the location of the sign and what elements will attract viewers' attention. Keep the design simple and enjoyable.
By following these principles, you can create digital signage content that not only meets aesthetic standards but also effectively communicates your messages to a diverse audience in various settings. Sounds like there is a lot of work? We can also do it all for you. With Tumplates' brand-locked content creation environment, you won't have to worry about content ratio or getting the length right. Tumplate does everything for you; just input your text and images, and you get gorgeous, brand-coherent video content for your digital displays.
Ready to transform your digital signage into an immersive brand experience? Take the first step towards captivating visuals and increased engagement. Click here to book a call with our experts at Tumplate!
