This blog post is also available as a podcast episode.
The need for video content continues to grow, and the budgets need to stretch further when the available resources have to be divided between several productions. In the worst case, the end result is a pile of mediocre products that don't stand out from the crowd, and yet there is not enough content for all communication needs.
Of course, firstly you do want to have your branding and marketing strategy on point, so that when you actually start productions, you’ll always have that “red thread” with you. In especially moving content, whether it be big or small, a storyline is important. With smaller productions it makes sure you keep it simple and with large productions it makes your video content come alive.
When these things are in check, then you can start thinking about all the different kinds of moving content you want to create. Also make a list of all your channels you wish to publish video content and do the necessary research on what works best for each channel.
Finding a balance between large and small productions can sometimes be hard, but when it’s done right, the results are rewarding.
Concentrate on carefully selected larger video productions, where professional storytelling and high-quality visuals are at the center (brand videos, launches, TV commercials). Put more effort into individual high-quality productions that evoke emotions, instead of trying to produce a lot of mediocre videos.
In addition to high-quality productions with spectacular storytelling, use inexpensive and effective solutions, like Tumplate, and focus on the message for the needs of day-to-day video communication. With tools like Tumplate, your everyday moving content is also in line with the brand and of high-quality visually. That way you can use your video marketing resources more concentrated in places where the benefits are most effective: paid advertising, and high-quality video productions that stand out from the crowd.
In need of a perfect tool for effective video content production?
Tumplate is the perfect solution for you! We would love to create a unique on-brand template to help with your moving content. Give us a call or schedule a meeting with our sales team. Contact us now.
