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The rise of AI-powered content creation tools already allows brands and marketers to scale their marketing content and messaging, but not without cost.
Using AI-powered content creation means that the core of their message - their point of view - is given to the AI to communicate resulting in content that's not relevant, doesn't speak for the brand, and only perpetuates the echo chamber of social media and the internet.
We need to make sure we don't give the keys to what our brand represents to the AI, but use it as a tool to help us better deliver our message, and our point of view. We need to use automation so that it helps us better communicate our values, not create those values for us.
The need for automated content is obviously driven by the fracturing of platforms that we use to gain access to the internet, and how we communicate and share about ourselves. Each platform requires a different kind of messaging that complicates the content creation process exponentially, so it's not surprising that solutions that offer to tackle those problems are on the rise.
What's crucial is to identify where one implements the automation process that allows the scaling of communication without compromising the integrity of the message and the values of the brand.
It's not enough to just broadcast your values – you need to also take part in the conversation consistently and in a way that is authentic to you and your brand.
The only way to excite people is to be excited first, and AI-powered messaging is not the way to do that.
Images of our team members were created by AI.
